The Varano Realty Group - Needham MA Real Estate


Posted by Adriano Varano on 9/20/2018

Listing a home may be simple. In fact, if you know what it takes to craft an engaging house listing, you could speed up the property selling journey.

Now, let's take a look at three tips to ensure you can create an effective home listing.

1. Evaluate Your Home's Strengths and Weaknesses

Your home likely has served you well, but it may be far from perfect. However, if you analyze your house from a buyer's perspective, you can understand your residence's strengths and weaknesses and craft your property listing accordingly.

Oftentimes, it helps to make a list of your home's strengths and weaknesses. You may want to allocate time and resources to correct any problems with your house, too. That way, you can transform a home weakness into a strength before you finalize your property listing.

Don't forget to accentuate the positive aspects of your home in your property listing as well. If your home boasts an amazing outdoor swimming pool, for instance, you may want to include details about your pool in your house listing. Or, if you recently improved your home's roof, you may want to highlight this upgrade in your property listing.

2. Be Honest

There is no need to stretch the truth in your home listing. And if you fail to provide buyers with accurate information about your house, you may struggle to enjoy a fast, profitable home selling experience.

Ultimately, it is important to provide buyers with the information they need to determine if your house matches their expectations. With an honest approach to a house listing, you can empower buyers with the insights they need to decide whether to pursue your residence.

3. Include High-Resolution Images

Your home listing should include relevant information about your residence, along with high-resolution images of different areas of your house. Because if you can show buyers the true beauty of your residence, they may fall in love with your house right away.

Before you take pictures of your home, you should clean your residence and remove clutter. You also may want to hire a real estate photographer who can capture amazing images that you can incorporate into your home listing.

Lastly, as you get set to list your house, you may want to hire a real estate agent. This housing market professional knows how to craft an effective home listing, and as such, can help you promote your residence to the right groups of buyers.

In addition, a real estate agent takes the guesswork out of selling a house. If you are unsure about how to proceed at any point during the home selling journey, a real estate agent is happy to assist you.

For a home seller who want to accelerate the property selling journey, creating an effective house listing is ideal. Thanks to the aforementioned tips, you should have no trouble crafting a home listing that hits the mark with buyers. As a result, you could use your listing to stir up significant interest in your house and enjoy a successful home selling experience.





Posted by Adriano Varano on 9/13/2018

A confident home seller is a unique individual, and perhaps it is easy to understand why. In fact, this individual likely possesses many traits that are sure to help him or her enjoy a successful home selling experience.

Now, let's take a look at three key attributes of a confident home seller to better understand this individual's approach to the housing market.

1. Proactive

A confident home seller may be more likely than others to go above and beyond the call of duty to ensure the best-possible results. As such, he or she will do what it takes to list a home and promote it to the right groups of buyers, which may result in a fast, seamless home selling journey.

With a proactive approach, any home seller can boost his or her confidence. Taking a proactive approach may even help a home seller maximize his or her home sale earnings too.

Typically, a proactive home seller will allocate time and resources to improve his or her house's interior and exterior. Because if a home stands out from the competition, the probability of a quick and profitable home sale will increase.

A proactive home seller also won't settle for subpar results. Instead, this seller will constantly search for ways to improve his or her home, as well as explore new opportunities to promote his or her house to buyers.

2. Knowledgeable

A confident home seller is willing to learn new things. Thus, he or she may be willing to learn about the housing market to discover innovative ways to speed up the home selling process.

To learn about the housing market, it generally helps to meet with a real estate agent. This housing market expert can teach a home seller about different aspects of the real estate market. And if a home seller has housing market questions, a real estate agent can respond to them immediately.

Furthermore, a real estate agent is happy to help a home seller build his or her confidence. This housing market professional can offer tips and recommendations throughout the home selling journey, ensuring a home seller can make informed decisions as this journey progresses.

3. Patient

A confident home seller understands that no home selling experience is perfect, and various home selling hurdles may arise along the way. Fortunately, this seller also knows how to stay calm, cool and collected under pressure.

As a confident home seller, an individual will stay patient, even when the worst-case home selling scenarios occur. This individual will be able to look at the big picture throughout the home selling journey. Perhaps most important, a confident home seller won't let small problems escalate; conversely, he or she will try to quickly resolve problems and take the necessary steps to prevent them from happening once again.

Becoming a confident home seller is no small feat. But if you understand the key attributes of a confident home seller, you can build your real estate expertise and work toward achieving the optimal results during the home selling journey.





Posted by Adriano Varano on 8/30/2018

You've officially added your home to the real estate market; now, you just need to generate interest among family members, friends and others who may consider purchasing your house. Fortunately, there are many great ways to share an online home listing with others, including: 1. Facebook As soon as your home listing becomes available online, feel free to share it via Facebook, a leading social network among men and women of all ages. Sharing a link to your home listing via Facebook enables you to provide information about your residence to friends and family members instantly. Plus, Facebook enables your friends and family members to share your post with others, further increasing your reach. Don't be afraid to include high-resolution photos with your Facebook posts, too. This will improve your chances that your Facebook posts will be noticed, and ultimately, could help you garner attention from prospective homebuyers. Also, each Facebook post should consist of one to two sentences. Ensure that each Facebook post is easy to understand and encourages readers to click on the link to view your home listing, and you may find that a large variety of homebuyers could become interested in your residence. 2. Twitter With only 140 characters at your disposal, sharing information about your house via Twitter may seem nearly impossible. However, those who understand what it takes to put together a great tweet could generate significant interest in their homes by using this social media platform. Typically, a great Twitter post should include a brief description that explains your home is now available. You also may want to highlight one feature of your home (like the style of your house, where it is located or the number of bedrooms it offers) and include a call to action that encourages readers to click on the link to view your home listing. Like a Facebook post, you will want to incorporate a high-resolution image into your tweet as well. Remember, a picture is worth a thousand words, and a first-rate picture of your home's exterior may encourage dozens of interested homebuyers to evaluate your home listing. 3. Email Have friends and family members who shy away from social media? No worries, as you can send them a link to your online home listing any time you choose. If you send an email to a friend or family member, be sure to include a clear, concise subject line. This will allow you to minimize the risk that your message could wind up in a recipient's junk email folder. Furthermore, be sure to include your real estate agent's contact information in your email. Because if a homebuyer knows how to reach your real estate agent, he or she can contact this real estate professional to set up a home showing immediately. An online home listing increases your house's visibility. And if you share your online home listing with others, you may be able to increase interest in your home accelerate the home selling process.





Posted by Adriano Varano on 8/2/2018

It’s a competitive selling market and we all know how difficult it can be to entice buyers with your home.

There are a number of ways to highlight the best features of your house. From staging to great real estate photos, marketing your home is a key aspect to ensuring a sale.

However, sometimes sellers miss out on opportunities to give their home a competitive edge in the housing market.

In today’s post, we’re going to talk about some of the features in homes that are major selling points for today’s average buyer. That way, you’ll be able to update your listing and materials so that everyone who looks at your home knows exactly what it has to offer.

1. Location and convenience

Odds are you can find some major location selling points for your home if you think about it. Is your home near grocery stores, hospitals, parks, or major highways? Does it lack the rush hour traffic that other neighborhoods have?

Just because you’ve gotten used to the convenient location of your home doesn’t mean it won’t be appreciated by your potential buyers.

2. Low upkeep and utility costs

If you live in a newer home in your neighborhood, there’s a good chance it will beat out much of the local competition in energy efficiency and maintenance costs. If you’ve recently upgraded energy-related parts of your home (think windows, HVAC, insulation, etc.), you should highlight these upgrades in your listings.

This is also a good time to show off your utility savings. Many utility companies show you how much you spend compared to your neighbors. If your home is energy efficient, don’t be afraid to show off in your listing.

3. Storage space

Ever notice how self-storage facilities seem to be popping up just about everywhere? Storage space is a huge concern for homeowners and buyers alike.

Make sure your photos and listings reflect the amount of storage your home has.

4. Major upgrades

If you’ve recently replaced the septic system, roof, windows, HVAC or other major upgrade, be sure to list the date and cost of the system in your listing. They can help assure potential buyers that they won’t need to make any costly upgrades or repairs anytime soon.

5. Pet and smoke-free

If your home is free of any odors or signs of pets or cigarettes, it will likely be a plus for buyers who are only focusing on homes that are clean and move-in ready.

6. Natural lighting

If your home has a lot of windows or skylights, be sure to include them in your photo and listing. Natural lighting can dramatically improve real estate photos, and it will make your home seem more spacious and welcoming.





Posted by Adriano Varano on 5/10/2018

If you own a city home but are ready to relocate, now may be a great time to list your residence. In fact, there are many reasons why an individual may choose to sell his or her city residence, and these include:

1. You want to downsize or upgrade.

Although your city house likely has served you well for many years, it may become too big or too small for you due to changes in your living situation. Fortunately, if you sell your city residence, you can downsize or upgrade as needed.

If you decide to list your city house, it helps to plan ahead as much as possible. Therefore, if you craft a property selling strategy, you can determine what steps you'll need to take to quickly sell your city home and maximize your house sale earnings.

2. You want to live closer to family members and friends.

Your city home probably provides convenient access to a wide array of attractions and landmarks. But in some instances, a city residence may be far away from family members and friends.

If you want to live closer to loved ones, there is no need to worry. By listing your city home, you can take the first step to relocate closer to family members and friends outside the city. And after you sell your city house, you may be able to reap the benefits of quick, easy access to loved ones.

3. You are tired of the hustle and bustle of the city.

Let's face it – the city is a busy place. A city home may have seemed like a fun, exciting place to live, at least at first. But if you've grown tired of the hustle and bustle of the city, you may want to sell your current residence and relocate to a new home in a small town.

If you know how to promote your city home to the right groups of potential buyers, you should have no trouble stirring up interest in your house. And if your city residence boasts amazing curb appeal and a stunning interior, you could boost the likelihood of a fast, profitable home selling experience.

As you get ready to list your city home, you may want to hire a real estate agent. With this housing market professional at your side, you can achieve the best-possible results throughout the home selling journey.

A real estate agent will allocate time and resources to learn about you and your city residence. Next, he or she will craft a personalized home selling strategy designed to help you achieve your property selling goals. And if you have any concerns or questions as you put your house selling plan into action, a real estate agent is happy to address them.

Take the guesswork out of selling your home in the city. Employ a real estate agent today, and you can receive comprehensive support as you list your city home and navigate the property selling journey.







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